Brand & positioning
Make it obvious
why you're the right choice.
Positioning direction · execution brief
I define what your brand stands for and who it's for, and make sure every word and experience people meet online says the same thing.
When to bring me in
When your offer has evolved but your message hasn't. When it sounds like everyone else's. When your channels tell different stories.
What we define
- Your audience and the context in which they make decisions.
- Your value proposition and the ideas that support it.
- Messaging across the website and other digital touchpoints.
- A clear brief for the people developing your communication.
What you get.
A positioning and messaging direction, plus a brief your team or agency can execute without guesswork.
Scope and format depend on the question you need answered. We define them together, starting with our first call.
Where we start.
How you describe the business today, who you want to reach and where the message feels unclear or inconsistent.
I work alongside your team. When specialists or implementation are needed, I bring in the right people and we agree who owns what before work begins.